, creating an e-commerce website can assist you in selling products, booking appointments, gathering customer information, and other tasks. The first step is to select an e-commerce website builder to create your site. You can then list products and configure other features, such as integrations with other online marketplaces.

However, there is much more to it than that. So, if you are an online seller or looking to become one, this blog is for you. We will cover every aspect of 

to ensure you can successfully launch your online business.

can greatly improve customer retention rate. Online stores can use automated product recommendations to provide a more personalized shopping experience for customers. Furthermore, e-commerce sites can generate a high ROI because they require a low investment compared to physical stores, where you have to take care of location rental, utility fees, and in-store staff.

is not as difficult as you might think. Here is a guide to creating a successful one.

Step 1: Pick a CMS (content management system)

A content management system (CMS) is the foundation of every website. There are numerous content management systems to choose from, including open-source platforms like WordPress and beginner-friendly all-in-one website builders like Shopify or Squarespace. However, the final choice depends on your budget for your online store, experience, and unique e-commerce requirements.

The most famous content management systems for e-commerce websites are as follows:

: The world's most popular CMS and one of the most customizable website-building platforms.

 This is an all-in-one solution for businesses that sell physical products and conduct the majority of their operations online.

: This is one of the best website builders for beginners who want to quickly and easily create a professional website without prior web design experience.

: This is ideal for existing retailers who want to sell both in-store and online.

: This is an all-in-one website builder that is both simple and highly customizable.

This is a sophisticated online store builder created for businesses interested in omnichannel commerce.

Step 2: Create an Account (Or Purchase Web Hosting)

In the case of WordPress, the next step is to obtain a web hosting plan. The best web hosting services include a free domain name, a free SSL certificate, and one-click WordPress installation, eliminating the need to connect your domain manually and hosting to WordPress.

If you are going for an e-commerce store builder like Shopify, Squarespace, Square Online, or Wix, go to the provider's website and sign up for an account. If your chosen CMS allows it, register your domain name through the CMS to avoid the need for a manual domain configuration process. However, if you are stuck, you can hire a professional to help you establish your website with proper 

Step 3. Choose a Template or Theme for E-commerce

The first thing you should think about is a theme for your website. Themes are pre-made templates that give a consistent look and feel to your website. All web-building platforms have a plethora of templates to choose from.

Keep in mind that while the majority of platforms offer free templates, some also offer paid (or premium) templates. Shopify and WordPress, for example, both offer premium themes with prices ranging from around $30 to more than $200. The benefit here is that some offer more choices for designs, which can help businesses that want a specific look reduce the amount of time spent customizing their chosen theme.

Step 4: Personalize Your Website and Create Web Pages

You can begin customizing your online store once you have found the perfect theme or template. This is where you will change your header and footer, set up your site's navigation, and build pages ranging from your homepage to your refunds and return policy.

No online store is complete without product listings. So, once you have completed your online website, the next step is to create your product catalog, which will contain all of your individual product listings. During this process, make sure to organize and categorize your listings so that they are easy to find and purchase for your future site visitors.

Step 6: Configure a Payment Gateway, Inventory, and Tax Tools

After you have finished updating your e-commerce website, you will need to take care of a few critical aspects, such as setting up a payment process and adding inventory and tax tools.

When it comes to selecting and configuring a payment gateway, many online retailers prefer third-party tools like Stripe or PayPal to make the process easier and more secure. If you redirect the customer to another website, ensure the data is secure and encrypted before transferring it.

Consider the following points when selecting payment integrations:

How simple is it to incorporate the tool into your platform?

What are the fees that you and the customer must pay?

You can integrate shipping with your e-commerce website if your platform allows it for a more seamless experience. It will also simplify operations, allowing you to concentrate on selling. However, before you integrate shipping, decide on your shipping policies, such as free shipping, variable fees, flat rates, etc. While you are at it, establish refund and return policies.

Additionally, you may want to consider including a tax calculator in your 

. It will help you to automatically calculate sales tax, shipping, and any other fees at checkout.

Step 7: Develop And Launch An E-Commerce Site

You must thoroughly test the e-commerce site before launching it to your customers. Every button and link on the website must function correctly.

Test to see if you can add products to the cart and process payments. The majority of platforms will allow you to test payment processing without charging your card. Check to see if all emails are landing in the correct provided email inboxes after a purchase. Last but not least, examine how your site appears and functions on mobile devices. If possible, test the site's performance across multiple web browsers.

You are ready to launch once you have tested and double-checked everything.

Step 8: Establish Profiles for Email Marketing and Social Media.

If your company does not already have a social media presence, create one. Not every business needs to be on every platform; for small retailers, for example, Twitter and TikTok may not be necessary, and Instagram may be a better fit.

Many e-commerce website builders include built-in marketing toolkits for specific processes, like payments and shipping. You may be able to build email lists, create email marketing campaigns, sell products, and send promotions across your social media accounts directly from your e-commerce website builder.

Step 9: Create Unique Customer Experiences

Personalizing experiences and services is much easier to do online. You can use a variety of media, such as video, audio, stories, customer reviews, and personalized messaging, to create an experience that your customers will remember and share with others.

Step 10: Test and Launch Your E-commerce Website.

is to process a few test orders. Your online store builder should allow you to place test orders that connect to your payment processor but do not charge your card.

Once all is set and done, you are ready to open for business. You can send a few test orders or fix any bugs you discover while navigating your e-commerce website.

Do you want to create a successful e-commerce website to provide a better user experience to your target audience? InterNative Labs is here to assist you. Our expert e-commerce consultant can identify and recommend solutions to problems such as site speed issues, page load times, poor user experience, and shopping cart snags. Any organization can become trapped in an echo chamber, which stifles innovation. Aside from making software recommendations and managing e-commerce optimization on your site, we can help you re-imagine your business processes and marketing strategies.

Is your company plagued by data entry errors that result in inaccurate inventory counts? Do you frequently experience inefficient workflows, and restrictions to rely on manual processes that slow down work progress or introduce errors or bottlenecks?

We efficiently examine your business processes and software to recommend appropriate solutions. If need be, we also provide a 

These are some of the core programming languages of our website developers when it comes to

. This enables us to effectively understand and implement the functionalities of these coding languages into the respective e-commerce projects. Also, it assists us in avoiding common design errors that may result in the delayed launch of your e-commerce website.

MySQL and PHP are two of the most popular web development tools available. PHP aids in the creation of dynamic web pages that are both interactive and user-friendly. MySQL, on the other hand, helps manage content within an existing database. We possess extensive knowledge and expertise in both programming concepts, creating almost any type of website with ease and on time.

As e-commerce experts, we work on each project with the utmost diligence and compatibility, taking into account all possible aspects of the project as a challenge to complete. By doing so, we develop long-term relationships with our clients.

E-commerce success necessitates more than just SEO or paid search to bring traffic to your website. We help you generate 

, improve your online visibility, and bring more organic traffic to your website.

Updated With the Latest Technology & Trends

E-commerce trends, like digital technology, are constantly evolving and changing. When you get in touch with us, you can rest assured that our developers are constantly learning about the industry. To achieve the same result, our qualified 

Subscribing to trustworthy resources such as web blogs or feeds.

Making connections and becoming a part of a network of people who work in the same industry.

Examining the most recently published resources on the specific industry.

Your e-commerce website represents your online brand identity. It would help if you constructed it in such a way that customers can easily experience and understand your brand. Also, keep in mind that getting everything right the first time is difficult. Continue to learn from your experiences, and be willing to experiment and make changes as needed.

Best Platforms For Building A Small Business Website Design

Creating an e-commerce website can assist you in selling products, booking appointments, gathering customer information, and other tasks. 

How to Build a Successful E-Commerce Website

Today's digital world demands a solid online presence, especially for small businesses to thrive. For this, an attractive 

website is necessary as it can impact a company's success. However, designing a website representing your brand and attracting customers requires careful planning and execution.

According to recent statistics, a staggering 97% of consumers search online for local businesses, making it imperative for small enterprises to establish a reputable online presence (Source: Bright Local).

Furthermore, research indicates that it takes only 0.05 seconds for visitors to make up their minds about your website, emphasizing the importance of an eye-catching design (Source: Journal of Behavior & Information Technology).

However, creating an effective website can be daunting, especially for those new to web design. However, don't worry; that is why there are website-building platforms that can get your business website up and running in no time. In this comprehensive guide, we will go over the best 11 of those builders for small business owners and start-ups.

From included features to pricing, we will cover all the essential elements that will make it easy for you to select the best platform to start building your 

. Whether you are a solopreneur, a start-up, or a small business owner, these will provide the necessary guidance to create an appealing online presence.

First comes SEO, so let’s start with that.

SEO is the practice of search engines and optimizing a web page to compete for a spot in search engines. Whatever the goals of your website, selling products online, booking clients, or general brand awareness, SEO is one of the effective ways to attract visitors.

Why is it important to design a website with SEO?

We all know that SEO is a perfect source to kick-start a 

 We all want our website to be the answer when people have a question and "Google It." SEO helps your business to grow more and make a lasting impression on your visitors.

Top 11 Best Website Design Platforms for Small Businesses

If you are a content writer, website designer, or artist, your online identity allows you to showcase your products, talents, or services to a global audience. Whether you are starting off as a blogger, seller, or marketer, you need good website designs to make your point clear. Here are the best platforms to start with your 

1: Self-hosted WordPress: Best Website Builders for Small Business

Over 40% of the websites run on WordPress. It is the world's most incredible and popular content management system (CMS).

There are two types of WordPress: WordPress.org and WordPress.com. WordPress.org is self-hosted and has no cost, while WordPress.com has a variation of rating levels.

We suggest going for self-hosted WordPress.org. It has all the potential to become an excellent platform for building your 

. Also, it is flexible, accessible, and easy to use.

Thousands of WordPress themes (free and paid)

Custom theme option - You can install WordPress plugins to customize the design and functionality of your site

Accessible WordPress.com learning resources

With the steep learning curve, business owners hire a developer to troubleshoot

The free plan has a limit of 1GB and uses a subdomain (e.g., yoursite.wordpress.com)

Self-hosted WordPress is free. However, registering your domain name and using shared hosting comes at a cost.

Bluehost is the best platform, where you can start for $ 2.95 per month with a free domain.

2: Hub Spot Website Builder: Best for Marketing Automation

Hub Spot's website development solution is best known for its CRM (customer relationship management) software but also has a powerful drag-and-drop website builder. You can choose from ready-made elements and patterns that suit your brand identity. HubSpot's CMS is similar to Google Docs or MS Word, and you can easily write and publish content.

The significant benefit of using HubSpot's website builder is that it is an all-in-one tool. It can help you grow email marketing, manage your social media presence, and work with SEO features.

No previous coding or design information is necessary

SSL (Secure Sockets Layer) security certificate

3: Wix: Best Quick Business Website creator with simple templates

Wix is a receptive website that allows operators to build their 

 without coding information or previous design knowledge. This builder is fresh and free to use. Wix is a well-known option for small businesses because it has over 900 patterns in its library with drag-and-drop functionalities. Also, it has no coding stage.

In-build SEO and logical tools for higher strategies

Introduction of an existing website into Wix with the site assignment tool

Change the look of your site by using a premade theme, already optimized for mobile strategy.

Selection booking and social media mixing

Limited storage options, not suitable for very heavy websites

Loading speeds are slower than some competitors

●Business and eCommerce Plans: $17 to $35 per month

●Enterprise Plans: Customized to your needs

4: Member Press: Best Membership Site Builders

 in which your visitors can register for different content, Membership is the perfect website to complete your needs. You can make an informational or small business website, and easily manage payments, digital downloads, and content.

Pos of Member Press For creating a business website

Member Press set up your membership site in a few minutes.

Member press integrates with other plugins.

Cons of Member Press For creating a business website

Some businesses avoid Member Press, as building a 

 can get pricey here. Also, it relies on WordPress for software updates and backups.

5: Squarespace: Best Website Builder With Built-in SEO

Squarespace is a website builder with 100+ patterns and a drag-and-drop border for building an attractive website easily.



100+ patterns - discover one that suits your brand.

Great value for cash, particularly when associated with different website builders

A wide diversity of features, such as email marketing, SEO, and social media addiction.

AMP data format (accelerated mobile pages) for fast speeds on mobiles.

Fewer add-ons and support with applications than comparable website builders

Custom code structures available only for Business Strategies

Discover the top 11 website builders to create a stunning website for your small business.

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